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"Hooks & Hookers", Béatrice Coron, 2010
commissioned by Hugo Boss
Cut and painted Tyvek
115" x 45"

June 9- July 12, 2010
Hugo Boss Meatpacking district windows
410 West 14th Street, New York

The installation "Hooks & Hookers" celebrates the exceptional history and mythology of the meatpacking district in New York CIty.

To depict a sampling of the myriad activities, I chose an improbable view, showing at once the buildings, the High Line, the Hudson promenade and the river. My intention was to catch the buzz and energy of the now trendy neighborhood, and recall some scenes of the past, such as Bastille day at Florent or carcasses at Gansewoort market.

In the accumulation of scenes, you can see: voyeurs, artists, decision makers, writers, readers, posers, lovers, shoppers, patrons, computer addicts, carnivores, party-goers, bikers, cyclists, New Yorkers and tourists. Among the scenes, there is a shepherd on the high line, a cow swims at the Gansevoort hotel, an Egyptian cow is at the Standard Hotel, an angel is partying, and a Hugo Boss patron has a leashed piglet.

Is it a commercial, a movie or an art installation? You can make your own stories from these neighborhood scenes.


click on thumbnails for different views
@ 2011 Béatrice Coron All rights reserved