"Hooks & Hookers", Béatrice Coron, 2010
commissioned by Hugo Boss
Cut and painted Tyvek
115" x 45"
June 9- July 12, 2010
Hugo Boss Meatpacking district windows
410 West 14th Street, New York
The installation "Hooks & Hookers" celebrates the exceptional
history and mythology of the meatpacking district in New York CIty.
To depict a sampling of the myriad activities, I chose an improbable
view, showing at once the buildings, the High Line, the Hudson promenade
and the river. My intention was to catch the buzz and energy of the
now trendy neighborhood, and recall some scenes of the past, such as
Bastille day at Florent or carcasses at Gansewoort market.
In the accumulation of scenes, you can see: voyeurs, artists, decision
makers, writers, readers, posers, lovers, shoppers, patrons, computer
addicts, carnivores, party-goers, bikers, cyclists, New Yorkers and
tourists. Among the scenes, there is a shepherd on the high line, a
cow swims at the Gansevoort hotel, an Egyptian cow is at the Standard
Hotel, an angel is partying, and a Hugo Boss patron has a leashed piglet.
Is it a commercial, a movie or an art installation? You can make your
own stories from these neighborhood scenes.
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